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Christopher Croner, Ph.D. is a Principal with SalesDrive, a cutting edge sales management consulting firm. He is responsible for assessment of sales candidates and current sales staff. Dr. Croner is co-author of the book, Never Hire a Bad Salesperson Again, detailing his research and practice in identifying the traits common to top producers. Dr. Croner developed the SalesDrive assessment system, including the Drive Model of salesperson motivation. Using this system, he has helped numerous companies to hire and develop top-performing salespeople with a 90%+ success rate.

Dr. Croner has served as an adjunct faculty member at the Chicago School of Professional Psychology, teaching personnel selection in the Industrial Psychology Master of Arts program. Dr. Croner is an active member of the Consulting Section of the Illinois Psychological Association and former Co-Program Chair of Chicago Industrial/Organizational Psychologists (CIOP).

Dr. Croner received his BA in Psychology from DePaul University, and his Masters and Ph.D. in Clinical Psychology from Southern Illinois University at Carbondale.